SAN FRANCISCO, United States — Due to the increasing numbers of people becoming eco-conscious, sustainable fashion has been on the rise and gaining momentum within the fashion industry. More eco-designers are emerging and being widely recognised for their work on both designs and the use of ethical, sustainable methods. At The Fashion Globe Magazine, we understand the significance of sustainability, and are thrilled to spotlight a Bay Area based eco-fashion designer, Myrrhia Resneck of Myrrhia; and her swoon-worthy Autumn 2014 knitwear and accessories collection, for both women and men.
Myrrhia’s current collection is nothing short of spectacular. When you see her work, it is apparent she has an extraordinary talent. Though, what makes her even more fascinating is that she designs her collections to emphasise that the purpose is not only to make beautiful clothing, but also to encourage sustainability, use of ethical labour in the workforce, and careful treatment of the animals providing the wool. We had the opportunity to get up-close and personal with Myrrhia and ask some questions regarding her knitwear collection, and how using sustainable fabrics for the brand could help make a difference in the environment.
How sustainable fabrics are different from other non-sustainable fabrics, and why do you consider your brand to be sustainable?
Sustainable fabrics are made from natural, biodegradable fibres. Unlike man-made petroleum-based fibres, like nylon or acrylic, that end up in our landfills for eons. Natural fibres can be composted and used to build soils. Our brand uses a variety of yarns in our collections, but we only use natural fibres. Also our yarns are sourced exclusively from mills within the United States. This reduces the travel route of materials to our shop and our carbon footprint overall. Additionally, the pieces from our collection are only made upon order, in small batches, rather than large production runs. This increases our costs, but at the same time, it ensures that each item is sold so the least amount of fabric is wasted.
Why did you choose knitwear for your collections?
Knit fabrics are knitted to shape with clean edges, so there are no off-cuts as with woven fabrics. The result is less fabrics and fibres ending up in our landfills. For me, as a designer, it was the only way that made sense. I am committed to ethics, honesty, integrity and efficiency. We have a long-term commitment to respect our workers, meeting their needs for a comfortable pace of work and a living wage; and we only choose wool that is ethically ranched and sheared in California, undyed and spun in Vermont. I just could not design clothing made from plastic fibres massed produced by the hundreds, overseas using cheap labour. I would not be able to sleep at night. My goal is to make a positive impact on people and to build not only confidence, but empowerment that comes with knowing the garment you are wearing is environmentally-safe, and helps promotes change for a better world.
What is the inspiration behind your collections and your overall goal?
I draw my inspirations from people — their lives, histories and experiences. I imagine a character and what clothing they would wear that best fits their personality and lifestyle. My goal has always been the same. To make exquisite clothing that people are going to cherish; and to do it in the most beneficial way, with the least amount of harm to animals and environment. I am driven to create a paradigm shift in the economy and to show that it is possible for one of the most destructive industries, apparel, to actually create environmental and social benefits. I want people to be put first — the workers, the suppliers and the customers. People thrive when the earth thrives. My path will always be to design, manufacture and sell sustainable, beautiful clothing for my customers.
Wow, now how could we not utterly adore Myrrhia for putting ethics before wealth? Is there possibly any downside to her sustainable methods? Well, there is no doubt that the process of dyeing fibres of any sort, is bad for the environment. However, Myrrhia’s company does not do any in-house dyeing. It uses both undyed and low-impact dyed yarns, and also yarns that are dyed the conventional way (but not without U.S. regulations regarding pollutions to protect the environment).
The Myrrhia 2014 collection does offer pieces that have been dyed under certified organic standards for dye (ethically ranched and humanely sheared in California, and spun at a mill in Vermont). An example of this certified organic method is the Pioneer Cowl from her 2014 collection.
Myrrhia showcased her Autumn 2014 collection with a “Release Party” in San Francisco at the Salon Impact Hub on 13th August 2014. The exclusive invite-only preview and pre-sale extravaganza was a huge success with industry power-house, media, buyers, photographers and bloggers at the event, all excited at gaining an up-close look at the collection. The items that made a big hit amongst the audiences were the zipper cape and the wave patterned v-neck sweaters. The collection gives new meaning to knitwear. It is simplistic, easy to wear and gives off an effortless s-chic, yet sophisticated look.
With summer coming to an end, add a touch of luxury and style to your Autumn wardrobe by pre-ordering one of the many pieces from the Myrrhia 2014 collection, which would go well with any item in your closet. This forward-thinking fashion brand also offers swatch and sample development for designers. But what we love most is that the brand showed us how sustainable fabrics are better for the environment, workers and animals. Knitwear at its finest and we are totally obsessed!